October 15th, 2009

Your Sustainability Communication is Ineffective

This week, we are highlighting a new report released by Grail Research that shows the majority of consumers are unaware of major brands’ sustainability initiatives.  The report queried consumers on 7 major brands, and on average, 85% of consumers had no idea that the companies were participating in any sustainable business initiatives. The companies referenced included HP, Intel, Cisco and Unilever, all of whom are considered leaders in the sustainability space.

This is no surprise to us here at SDialogue and exactly why we started this firm – there is an inherent need for companies to do a better job communicating their sustainability stories given the amount of money spent on their initiatives.  There is an opportunity to further the good work companies are doing with more effective communication while also strengthening brand reputations and bottom lines.  Watch this space for continuing dialogue on this topic, learning’s from upcoming conferences and even some guest post in the coming weeks.

Read the entire report by Grail Research here.