October 7th, 2005

Mainstream Media Covers More Green Businesses

I’ve noticed a great trend in the last year or so — more business magazines, like Fast Company, Business 2.0, Inc., and Entrepreneur — are covering values-based organizations or “social enterprises” as I labeled some of them in the last blog entry.

In the October 2005 issue of Inc. Magazine, for example, there were two such stories. One was on ABC Home, the $80 million New York City home decore emporium which is planning to increase from 20 percent volume that is sourced in a socially responsible manner to 100 percent in the next decade. The other was on Applegate Farms, a $35 million organic and natural meat company.

Maybe the editorial staff at these magazines like the social enterprise trend. Or maybe, these kinds of companies are just engaging in leading-edge practices that make them more successful than so many of their mainstream counterparts. Either way, it’s great to see the enhanced coverage.