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March 10th, 2011
Funny, fun & games
Read an important reminder about the need for comedy and humor in helping forward messages around the serious topic of sustainability — especially when so much doom and gloom has traditionally been associated with it.
There certainly aren’t enough funny or fun campaigns around the topic. However, here’s one funny example of a big sustainability-oriented Audi campaign (a commercial from the Super Bowl before last).
Here’s another campaign from Volkswagen designed for fun.
2 Responses to “Funny, fun & games”
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Or this one (on funny). The interesting thing is that many of the content of these commercials have very little connection to the brand sold. But these brands are big – they know what they’re doing. Lesson learnt: use humor when buuilding attractive (sustainability) brands.
Forgot the link:
http://youtu.be/lK7IzfLmyco