September 20th, 2006

Corporate Blog Success Story

Now that you have read my article about the incredible power of a blogs, you are probably chomping at the bit to get started on your own, but maybe not too sure where to begin. Fortunately, I just happened to come upon a very interesting interview that provides a wonderful checklist for getting started on and maintaining a successful blog!

In a recent interview with ad:tech Betsy Weber of TechSmith discusses her personal experience with the development and launch of their successful corporate blog. In this interview Weber outlines nine key strategies for a successful corporate blog.

Definitely well worth the read! Click here for article.

One of the keys to success identified by Weber was a review of other corporate blogs to get an idea of what worked and what did not. To help you with that, I would encourage you to take a look at the MarketingSherpa Reader’s Choice Blog and Podcasting Awards 2006. This is a great resource with lots of links and additional information.

Click here for article.

Another very interesting article on the growing impact of blogs and how large corporations such as Dell, Wal-Mart and McDonalds are now starting to actively monitor and react to them can be found here:

Click here for article.

Happy Blogging!