August 8th, 2006

Blogs and IMs and Podcasts, Oh My…

…or how How Top Execs Keep Up with Frantic Media Change. The latter was the title of a recent Advertising Age article.

The title sums it up. Columnist Jonah Bloom asked a bunch of top marketing execs how they keep up with change that’s still accelerating in an industry with already more than its fair share of change. Their answers reflect the change itself — some still read magazines and newspapers, while others get their best information through word-of-mouth and early adopter friends, websites, emails, blogs/RSS feeds, podcasts, IM, and more. Definitely worth reviewing.