January 7th, 2009

Using Social Media in 2009, part I

Just finished a draft of an article on using social media. Here is a relevant blurb:

Think of the social media universe as one that allows you to create multiple, virtual “homes” where the most like-minded people (your customers, clients, etc.) spend time and do business; and therefore to reach them where it’s convenient for them.

I recommend what many people are doing now (and what we are planning to do in the near future) — to place links to your social media properties on your website and vice versa. Among other things, including for SEO purposes, that allows your audience to engage you wherever they want.

I’m planning to include more tidbits from the article over the next couple of weeks.