Social Media Advances the Sustainability Dialogue:

New Ways to Powerfully Engage Stakeholders

9 pages / September 2009

SDialogue’s new report on social media and sustainability:

• identifies the natural intersection between sustainability and the rise of social media;
• explores what leading brands are doing to change how they communicate; and
• shows how organizations can use their sustainability efforts to engage with their stakeholders in powerful ways that enhance trust and reputation.

“This paper clearly demonstrates both the need to move beyond two-dimensional CSR reports and the benefits of building meaningful relationships with stakeholders.”
– Christine Arena, corporate strategist, author of The High-Purpose Company

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  Free PDF Download Here

Today’s stakeholders are increasingly looking for an authentic, two-way dialogue – gone are the days of one-way communication.  Much of today’s efforts to communicate about sustainability by the S&P 500 focus on producing reports that comply with standards such as the Global Reporting Initiative (GRI).

Social media is a growing phenomenon, and one that should not be underestimated in terms of reach and influence.  Forrester reports that “More than 4 in 5 US online adults now participate socially with people aged 35 to 54 growing 60 percent in the last year alone.

There is a natural intersection between social media and sustainability as both require authenticity, accountability and engagement with their audience to be effective.

SDialogue’s paper shows how the power and influence possible with social media enables companies to advance the sustainability dialogue, taking it to a new, higher level of engagement and transparency.

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  Free PDF Download Here

See what others are saying:

“This White Paper is a thoughtful overview of the important intersection between social media and the sustainability dialogue. If you’re company is looking for meaningful stakeholder engagement, you’ll find persuasive reasons and examples to help you move beyond the standard CSR report towards a more dynamic offering. ”

– Chris Jarvis, Senior Consultant, Realized Worth, Toronto

“Speaking with stakeholders is very different than speaking to shareholders.  This SDialogue white paper powerfully demonstrates that engagement by way of social media builds consumer trust and stakeholder relationships much more effectively than any single report might have in the past. It will convince you that you need to learn more for the good of your organization.”

- Andrea Learned, Learned On, LLC, Burlington, VT