A Primer of Good (PDF) by Perry Goldschein (from Worthwhile Magazine, April/May 2006)
ad:tech Radio Interview (mp3, 57mb file may take a few minutes to load) with Perry Goldschein (from Webmaster Radio, May 25, 2006)
"~ 85% of consumers had no idea that companies (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices (in reality, these companies are among the leaders in sustainability)"