June 26th, 2008

Top 15 Green Social Networks

I’m almost finished with a special report on green social networks. It’s going to include an overview of the social network industry; strategy and tactics for using green social nets; and the most comprehensive listing of green social networks to date, with over 50 listed.

It’s also going to include a ranking of the top 15 green social networks by Alexa traffic rank. Hint: Yahoo! Green, Care2 and Treehugger are in the top three green social networks. Can you guess some of the other 12?!

Here’s an excerpt from the report:

For-profit companies and brands are also starting to get some traction with social network profiles and pages. Ben & Jerry’s has nearly 25,000 fans on Facebook, with a very active Page that includes a video contest, a quiz, and hundreds of posts from its fans. Nike has over 73,000 Facebook fans. There are even two Facebook groups, apparently initiated by Toyota Prius owners with over a combined 1,500 members – something Toyota should probably nurture if it isn’t already! Still, it seems most green brands either aren’t yet engaging in social networks, or are getting little traction.

Send an email to the address on our contact page if you’d like to be alerted when the report is released.