January 6th, 2009

Major green marketing & CSR issues for 2009-2010?

Reposting this set of questions from my LinkedIn account. Plan to share some answers to them soon, but hope you’ll provide some input, too.

1. What do you see as the major issues facing green marketers & CSR professionals over the next couple of years?

2. Do you see value in small and mid-size businesses following their Fortune 1000 counterparts into the world of sustainability/social responsibility reporting? Or will some of the larger companies pause their efforts in this regard?

3. Do you believe the FTC’s recent efforts to update its green marketing guidelines will result in something that actually affects how green marketing claims are made?

4. What role(s) will interactive communications play in green/CSR marketing through 2010?