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	<title>S Dialogue</title>
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		<title>Cutting Through the Green Haze</title>
		<link>http://sdialogue.com/green-marketing/green-haze-how-consumer-goods-companies-can-make-the-message-count/</link>
		<comments>http://sdialogue.com/green-marketing/green-haze-how-consumer-goods-companies-can-make-the-message-count/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:37:08 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[green marketing]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=997</guid>
		<description><![CDATA[Green Haze
How consumer products companies can cut through the growing fog of eco-friendly messaging.
By Beth Bengtson
As consumer product companies deploy green marketing for everything from disposable pens (made from 62 percent recycled material) to fair trade toys, the messaging landscape from the consumer’s perspective is getting quite cloudy.
At SDialogue, we like to call it a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perry Goldschein to Speak at Online Engagement Marketing Event</title>
		<link>http://sdialogue.com/green-marketing/perry-goldschein-to-speak-at-online-engagement-marketing-event/</link>
		<comments>http://sdialogue.com/green-marketing/perry-goldschein-to-speak-at-online-engagement-marketing-event/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:38:40 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=971</guid>
		<description><![CDATA[SDialogue principal Perry Goldschein is attending and speaking at the 2010 Online Engagement Marketing conference in Washington, D.C. later this week. On Friday at 1:30 p.m. Perry will be speaking on a panel titled “Improve and Align Your Brand through Different Media Channels.”]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Report Reveals CSR Best Practices</title>
		<link>http://sdialogue.com/csr/report-reveals-csr-best-practices/</link>
		<comments>http://sdialogue.com/csr/report-reveals-csr-best-practices/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:41:49 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[green brands]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[CSR tactics]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=958</guid>
		<description><![CDATA[As current market conditions demand that companies engage in sustainability initiatives, many organizations have never engaged with all of their stakeholders in a systemic way or set up a sustainability management system. So to help companies and organizations create effective sustainability efforts, SDialogue released a new research note titled: Top Seven Sustainability Practices: the Sum [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Haiti Disaster Reveals Social Media as Double-edged Sword</title>
		<link>http://sdialogue.com/csr/haiti-disaster-reveals-social-media-as-double-edged-sword/</link>
		<comments>http://sdialogue.com/csr/haiti-disaster-reveals-social-media-as-double-edged-sword/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 14:41:14 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=929</guid>
		<description><![CDATA[Thanks to the influence of social media, marketers rapidly raised millions of dollars of relief aid – cash and in-kind donations &#8212; to earthquake-torn Haiti, which is still reeling from a second quake that hit last week.
As celebrity-packed telethons were launched and Ad Council spots ran 24/7 in support of relief efforts, big brands such [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s China Move: Raises Search Engine Giant to Higher CSR Plane?</title>
		<link>http://sdialogue.com/csr/googles-china-move-raises-search-engine-giant-to-higher-csr-plane/</link>
		<comments>http://sdialogue.com/csr/googles-china-move-raises-search-engine-giant-to-higher-csr-plane/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 18:12:31 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[wisdom]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=910</guid>
		<description><![CDATA[As media pundits and business observers analyzed Google’s move last week to stop censoring searches on Google.cn following a cyber attack, the focus was on how this decision will impact the search giant’s business and market position – especially if Microsoft sees this an a chance to expand in China.
There were also geopolitical implications to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Sustainability &amp; CSR in 2010: Some Predictions</title>
		<link>http://sdialogue.com/uncategorized/sustainability-csr-in-2010-some-predictions/</link>
		<comments>http://sdialogue.com/uncategorized/sustainability-csr-in-2010-some-predictions/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 18:43:33 +0000</pubDate>
		<dc:creator>perry</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[stakeholder engagement]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=876</guid>
		<description><![CDATA[By Perry Goldschein
We&#8217;re only a week into the new year, but already I&#8217;ve seen a number of indications of where the year will go.  Here are some predictions &#8212; please enjoy with a large grain of salt (as you should with all predictions):

Less green washing &#8211; it got so bad from 2007 through 2009, it [...]]]></description>
		<wfw:commentRss>http://sdialogue.com/uncategorized/sustainability-csr-in-2010-some-predictions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>FTC Green Guide Insights</title>
		<link>http://sdialogue.com/green-marketing/ftc-green-guide-insights/</link>
		<comments>http://sdialogue.com/green-marketing/ftc-green-guide-insights/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 21:43:38 +0000</pubDate>
		<dc:creator>perry</dc:creator>
				<category><![CDATA[green certifications]]></category>
		<category><![CDATA[green claims]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[FTC Green Guides]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=870</guid>
		<description><![CDATA[I attended an FDU Institute for Sustainable Enterprise event last week, in Madison, NJ, where an FTC official gave a nice overview of the FTC&#8217;s position on green marketing.
Leonard Gordon is the director of the Northeast Regional Office and his presentation started with the FTC&#8217;s simple premise that marketers should (1) tell the truth and [...]]]></description>
		<wfw:commentRss>http://sdialogue.com/green-marketing/ftc-green-guide-insights/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Changents.com Quiz Highlights The Need For More Communication Around Sustainability</title>
		<link>http://sdialogue.com/csr/changents/</link>
		<comments>http://sdialogue.com/csr/changents/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 11:31:25 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainability reporting]]></category>
		<category><![CDATA[Changents]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[Fed Ex]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[sustainability dialogue]]></category>
		<category><![CDATA[Wal-mart]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=828</guid>
		<description><![CDATA[In a prior post, our readers were challenged to test their CSR knowledge with a quiz produced by Changents.com.
Below are the correct answers  as well as some insights from respondents. We think you’ll find the results illuminating as well as supportive of the need for more communication and education in regard to CSR dialogues. And [...]]]></description>
		<wfw:commentRss>http://sdialogue.com/csr/changents/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Very Brief History of Sustainability</title>
		<link>http://sdialogue.com/green-business/a-very-brief-history-of-sustainability/</link>
		<comments>http://sdialogue.com/green-business/a-very-brief-history-of-sustainability/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 08:30:04 +0000</pubDate>
		<dc:creator>perry</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[green certifications]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[stakeholder]]></category>
		<category><![CDATA[sustainability reports]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=806</guid>
		<description><![CDATA[This blog post consists of a section cut from our upcoming white paper on sustainability programs.  It makes connections and ties together some important background information on sustainability in a unique and fun way.  We hope you enjoy&#8230;
A Very Brief History of Sustainability
By the 1960s, pollution of our air, land and water reached frightening levels. [...]]]></description>
		<wfw:commentRss>http://sdialogue.com/green-business/a-very-brief-history-of-sustainability/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>In CSR, Dialogue and Substance Each Inform the Other</title>
		<link>http://sdialogue.com/csr/systemic-csr-bringing-in-marketing/</link>
		<comments>http://sdialogue.com/csr/systemic-csr-bringing-in-marketing/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 23:10:43 +0000</pubDate>
		<dc:creator>perry</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[stakeholder engagement]]></category>

		<guid isPermaLink="false">http://sdialogue.com/?p=799</guid>
		<description><![CDATA[Just read an outstanding article on corporate social responsibility at Forbes.com.  C. B. Bhattacharya, a distinguished professor at the European School of Management and Technology and Boston University, really hits some important CSR insights spot on.
Despite CSR&#8217;s increasing importance in board rooms and among C-level executives, they often &#8220;don&#8217;t understand the most effective ways to [...]]]></description>
		<wfw:commentRss>http://sdialogue.com/csr/systemic-csr-bringing-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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