December 9th, 2009

Changents.com Quiz Highlights The Need For More Communication Around Sustainability

In a prior post, our readers were challenged to test their CSR knowledge with a quiz produced by Changents.com.

Below are the correct answers  as well as some insights from respondents. We think you’ll find the results illuminating as well as supportive of the need for more communication and education in regard to CSR dialogues. And by the way, there was a winner: David Connor of Coethica, who was the first person to correctly answer all the questions and was awarded 100,000 impressions on Changents.com.

1. In 2008, we became the largest purchaser of green power in the U.S., according to the U.S. EPA.
Correct answer:  Intel
Top survey responses: Google 55.6%, Intel 22%

2. We are making solid progress toward our goal of preventing 80 million days of disease and saving 10,000 lives by delivering 2 billion liters of clean drinking water.
Correct answer: P&G
Top survey responses: Pepsico 44.4%, P&G 22.8%

3. Corporate responsibility at our company has grown beyond its role as a tool to define, discover and address compliance issues, or to manage risk and reputation. Today, corporate responsibility no longer exists on the periphery as a check on our business, but is assuming its rightful role as a source of innovation within our business. Corporate responsibility is no longer a staff function within our organization. It’s a design function, a sourcing function, a consumer experience function, part of how we operate.
Correct answer: Nike
Top survey responses: Nike 55.6%, Walmart 27.8%

4. Working together with leading disaster relief agencies, we have made a difference in communities and regions in moments of dire need — from delivering medical supplies to earthquake victims in China to providing humanitarian aid after floods in Mexico. Our skill in responding quickly, efficiently and on a global scale makes disaster relief the cornerstone of our philanthropic efforts.
Correct answer: Federal Express
Top survey responses: Federal Express 55.6%, Johnson & Johnson 38.9%

5. We are championing a food-traceability initiative designed to lift the veil off the entire food chain. The lingo is “farm to fork,” but the effort actually extends further in both directions. Researchers and consultants are on one end sequencing the food genome to learn how to increase yields, and on the other end coming up with ways to monitor the waste stream to see how our diets are affecting the planet.
Correct answer: IBM
Top survey responses: General Mills 33.3%, IBM 22.2%