Perry Goldschein - Sustainability Strategy, Communications & Marketing

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CONSCIOUS CLICKS - The Blog

News and analysis on sustainability, corporate social responsibility, stakeholder engagement, and Internet and other digital marketing and communications. You'll even get some very practical tips on these topics that you can put to immediate use!

October 19th, 2010

Support for the SunChips® Bag

Opinion by Beth Bengtson

I have recently returned from a trip to Moldova (located in southwestern Europe and bordered on the west by Romania and on all other sides by Ukraine).

On my way home I began scanning through a week’s worth of email and was surprised to see what I call the ‘SunChip® Bag controversy’.  Coming from Eastern Europe, where people struggle to make ends meet on a daily basis and resources are scarce, I experienced culture shock when reading about the uproar over the noise of the SunChip® bag.

How lucky are we as a society to have such problems to fixate on – I mean it is just a bag.  I, for one, commend the efforts of PepsiCo to try to find a better solution for the waste that they create; while the bag may be noisy at least it is a step in the right direction.

We have real problems out there with the environment and our impact on it; and companies that are making efforts to work toward more sustainable solutions should be commended and supported in their efforts.

How about, instead of using social media to complain over the noise of a bag we find a way to constructively crowdsource solutions to help PepsiCo improve their bag?  As a starting point, I am sure that the creative people on Esty.com could develop reusable bag covers which muffle the bag sounds in the short term enabling people to continue to support a chip that is trying to minimize their impact.

Posted by beth
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September 14th, 2010

Integrate Corporate & Brand Sustainability Efforts for Greater Impact

By Beth Bengtson

As many of the Global 2000 companies kick their sustainability initiatives up a notch or two, we are consistently seeing a disconnect between these programs at the corporate and brand levels.  Much of the work being done at the corporate level is not effectively being shared and integrated into the relevant brands owned by a corporation; and vice versa, there are often cause-related campaigns, for example, occurring via a specific brand that do not get included in corporate communications around sustainability issues.

Read the rest of this entry »

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August 10th, 2010

CSR Leadership Helps You Stand Out from Green Me-Toos

Leadership has been defined as “an act or instance of leading; guidance; or direction” (from Dictionary.com).  To be an accomplished leader, one must utilize those characteristics while gathering followers to achieve a common goal or task.

Rahul Mitra made a great point in a recent CSRwire blog post, stating that “. . . the available CSR [literature has little] to say on leadership, compared to stakeholders, the ‘business case’ or even global/local adaptation.”  CSR leadership can come from many different places and benefit companies and society, while forming engaging dialogue between multiple stakeholders. It’s also become almost necessary to stand out from all of the others who have jumped on the green band wagon. Read the rest of this entry »

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June 24th, 2010

Benefit Corporation Bill

SDialogue is a member of B Lab and supports its movement to bring the ‘Benefit Corporation Bill’ to fruition in New York State.  The Benefit Corporation Bill would enforce the creation of a new corporate entity offering entrepreneurs and investors the option to build and invest in businesses that meet higher standards of purpose, accountability and transparency.

Please Urge NYS Assembly Speaker Sheldon Silver (518-455-3791) to get Benefit Corp law to the floor for a vote today! http://bit.ly/c5et0Q

The legislative session is going to end shortly and he doesn’t want to put any more bills on the floor. URGE HIM TO HAVE ANOTHER MEETING OF THE CORPORATION COMMITTEE for the Benefit Corporation Legislation: A11498, same as S7855. AND TO GET IT TO THE FLOOR, SO THE ASSEMBLY CAN VOTE ON IT.

Please spread the word by educating all you know about this bill and its importance.

Without increasing regulation or impacting the state budget, legislation creating a ‘Benefit Corporation’ would (among many things) remove legal impediments preventing businesses or investors from using sustainability and social innovation as a competitive advantage; while legitimizes and enforcing the development of a new economy in NY which would recognize businesses that adopt higher standards of corporate purpose, accountability, and transparency.

Thanks!

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February 15th, 2010

Personal Wellness is Good for Planet Wellness

Fostering Environment
By Beth Bengtson

Last week, the First Lady announced a comprehensive White House initiative aimed at eliminating childhood obesity in the U.S., which “threatens the healthy future of one third of American children.” The initiative, titled, “Let’s Move,” centers on creating healthy habits for our youth – from food choices to exercise.

As organizers of Let’s Move note the U.S. spends $150 billion each year to treat diseases that are related to this obesity epidemic. For the healthcare industry, this opportunity comes at a perfect time as organizations across the sector are trying to hook into a sustainability message that resonates with consumers. Here’s your chance. As I’ll explain in a minute, personal wellness is good for planet wellness. Read the rest of this entry »

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