sDialogue - Engaging Your World

Sign Up For
Conscious Clicks

Our free monthly newsletter for news, analysis and marketing tips!



Yes, I want to receive Conscious Clicks
> Privacy Policy

CONSCIOUS CLICKS - The Blog

News and analysis on sustainability, corporate social responsibility, stakeholder engagement, and Internet and other digital marketing and communications. You'll even get some very practical tips on these topics that you can put to immediate use!

August 26th, 2010

Measuring the Value of CSR Communications

by Perry Goldschein

Many mid-size and larger companies are investing increasing levels of both human and financial resources in corporate social responsibility (CSR) / sustainability efforts, despite a struggling economy. Yet, especially in this economy, for a CSR program to be sustainable, it’s important to develop, maintain and tie CSR goals to overarching corporate goals. This usually requires some type of meaningful measurement and reporting, best set up at the beginning of the process.

Read the rest of this entry »

Posted by perry
Permanent Link -  No Comments »

August 24th, 2010

The Case Against CSR? Not! Four CSR Myths Debunked

by Perry Goldschein

I read with a combination of dismay and amusement yet another op ed about “the case against CSR,” this time on the Wall Street Journal website. Oddly enough, it came from a professor at the University of Michigan’s School of Business, with one of the stronger CSR-related programs in the country and host of the upcoming 2010 Net Impact Conference.

This piece followed a Washing Post op ed of a similar theme only last month, calling CSR a cult and blaming it for the BP and other disasters – which could more easily be waved off due to the naivety of an author with clearly no knowledge of the field, and confused by the difference between walking and talking CSR.

Read the rest of this entry »

Posted by perry
Permanent Link -  8 Comments »

August 12th, 2010

No Child Left Inside!

By Colleen Kelly

The Obama Administration is putting forward a great effort to improve the health of our nation by getting us outside. Children today spend half as much time outdoors as their parents did, helping to push our country deeper into an epidemic of childhood obesity. Through the First Lady’s “Let’s Move” campaign and President Obama’s “America’s Great Outdoors” campaign, the administration is attempting to reconnect Americans, including our children, to the outdoors. Read the rest of this entry »

Posted by colleen
Permanent Link -  No Comments »

August 10th, 2010

CSR Leadership Helps You Stand Out from Green Me-Toos

Leadership has been defined as “an act or instance of leading; guidance; or direction” (from Dictionary.com).  To be an accomplished leader, one must utilize those characteristics while gathering followers to achieve a common goal or task.

Rahul Mitra made a great point in a recent CSRwire blog post, stating that “. . . the available CSR [literature has little] to say on leadership, compared to stakeholders, the ‘business case’ or even global/local adaptation.”  CSR leadership can come from many different places and benefit companies and society, while forming engaging dialogue between multiple stakeholders. It’s also become almost necessary to stand out from all of the others who have jumped on the green band wagon. Read the rest of this entry »

Posted by perry
Permanent Link -  No Comments »

July 7th, 2010

Do CEOs Think Sustainability is Important?

A recent report by Accenture and the U.N. Global Compact surveyed more than 750 CEOs asking them to what extent companies are embracing green issues and preparing for a future where sustainability is central to business.

According to the report, in the face of rising competition, technological change, and economic depression, corporate commitment to principles of sustainability remains strong. Roughly 93 percent of CEOs now see sustainability as important to their company’s future success. This is a drastic improvement from 3 years ago, when a previous study was released, and sustainability was just emerging on the edge of issues for businesses to address. Now almost three quarters of CEO’s agreed that “strengthening brand trust and reputation is the strongest motivator for taking action on sustainability issues”. Read the rest of this entry »

Posted by colleen
Permanent Link -  5 Comments »

« Older Entries


RSS Subscribe to our Blog

Add to Technorati Favorites

Bookmark and Share

  • Blogroll

    • Archives

    Popular Tags

    Social Media