My Clients and Case Studies

I help clients on the path of sustainability to communicate more effectively to achieve goals. I have served dozens of clients, both large and small, who are in different points in their sustainability evolutions.

These clients have included brands such as Ben & Jerry’s, GE (ecomagination), Johnson & Johnson, National Geographic, PepsiCo, and Yale University, among others.

Click here to see what my clients have to say about working with me.

A Sampling of My Work

Measuring CSR Communications Success
(Fortune 100 – Health & Wellness)

When a Fortune 100 health and wellness company was developing the case for its CSR communications, the client needed help with determining what metrics to use and how to use them, as well as establishing benchmarks.

I worked with the client to develop a framework for measuring the success of his team’s efforts. We surveyed the internal and external landscapes for available, relevant data; presented those with our recommendations; and offered best practices on how to communicate the results. We recommended metrics that were outcome-based, not activity-based, for a stronger tie to overarching business goals, as well as future opportunities for enhancing the program.

This work lead to additional business. Of the results, the client said: “this was exactly what we needed when we needed it,” and that he would be recommending my company to colleagues in other divisions.

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Strategy for Online Sustainability Branding
(Fortune 100 – Personal Care Products Brand)

With organic and natural products competitors growing, this Fortune 100 company asked us how best to integrate and tell its sustainability stories with an existing 100 year old brand through its digital properties.

We assessed the competition and reviewed the brand’s online properties.  We created an online architecture and sustainability branding guidebook, providing not only a roadmap for sustainability communications success, but a strong business case for such efforts as well.

This work lead to introductions and conversations with various brands. Of the results, the client stated: “I am very happy with the work you guys have done and it has been a pleasure working with you.  Now let’s get some of this great work implemented!”

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Increased Online Sales 300% & Overall Sales 20%
(Consumer Products - Organic Wine)

The oldest all-organic winery in the U.S., maintains a web presence and online store, but relied primarily on its wholesale wine distribution for business. It needed to figure out better, more cost-effective ways to increase its direct-to-consumer sales.

I teamed up with a leading organic association to create an offer that would be irresistible to consumers and benefit a good cause. We created an integrated online marketing campaign, which included email newsletter ads, email “solos” and web advertising. We also designed a special landing page with the sole purpose of converting visitors to purchase.

As a result of these efforts, online sales jumped 300 percent while hundreds of new customers were added monthly and overall sales grew 20 percent.  See samples from the campaign here.

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Created Multiple Partnering Opportunities
(Consumer Products – Footwear)

When a footwear client was looking for an Earth Day partnership, I created strategy, developed marketing collateral, and reached out to my vast network of contacts. I created multiple partnering opportunities for the client, including with Fortune 500 and well-known green brands alike, facilitating discussions with potential partners. Opportunities opened up for well beyond Earth Day as well.

Here’s what the client had to say of the results: “SDialogue… pushed us in all the right areas to hone our approach upfront, and then managed the program to completion without a hitch.  They’ve become a trusted resource for us in co-creating values marketing programs with measurable impact.”

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Grew Magazine via Digital Portfolio at Nearly 2x Goals
(Publishing – International Magazine)

When a then Netherlands-based, international magazine, focused on telling inspiring stories, released their U.S. English edition, they came to SDialogue to manage their online marketing efforts. We developed a special mini-subscription offer along with enticing landing pages to get new subscribers for Ode while also creating a multifaceted online plan that included search engine campaigns, email newsletters and “solo” ads as well as other tactics.

The result of these efforts included growing Ode from zero to 100,000 subscribers in 2 years – nearly doubling Ode’s online goals on a modest budget. The effort also resulted in consistently bringing in new subscribers at or below Ode’s required cost per acquisition as well as increasing Ode’s brand recognition to cover a large portion of the LOHAS market online.  See samples from the campaign here.

Click here to see what our clients have to say about working with us.