About Me

Perry Goldschein is a proven, award-winning strategy, communications and marketing executive, with specialties in sustainability and digital. Perry applies strong strategic and tactical abilities to help organizations achieve both their immediate and overarching business goals. He is a collaborative leader and team builder, with clients that have ranged from Fortune 500 companies, including GE, Johnson & Johnson and PepsiCo to iconic brands, including Ben & Jerry’s, National Geographic and Yale University.

Prior to working with Addison’s sustainability communications practice and independently in 2011, Perry founded and ran his own sustainability communications firm for several years (SRB Marketing rebranded as SDialogue), growing it to multiple professionals and serving dozens of clients.   Perry  helped set the strategic direction of the company, developed business relationships, and project managed the teams that achieved award-winning results.

Perry has authored a variety of publications on sustainability issues and marketing; has been published and quoted widely in the trade media, including AdAge, GreenBiz.com, MediaPost, MarketingSherpa, and Target Marketing; and spoken at various trade events, including ad:tech Chicago, American Strategic Management Institute, Sustainable Brands, LOHAS, Net Impact, and SRI in the Rockies.

Perry was also a marketing professional and lawyer for a successful AT&T spin-off, an Inc. “500 Fastest Growing” company, and an environmental law firm. His education includes degrees from the University of California, Davis School of Law and the University of Pennsylvania. Perry has been getting to his favorite hiking spots in his Honda Insight and Toyota Prius gas-electric hybrid cars since 2000, and enjoys outdoor photography.