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CONSCIOUS CLICKS - The Blog
News and analysis on sustainability, corporate social responsibility, stakeholder engagement, and Internet and other digital marketing and communications. You'll even get some very practical tips on these topics that you can put to immediate use!
September 22nd, 2010
“Sustainable Products” to Get a Boost from the EPA
by Perry Goldschein
Even as the U.S. Environmental Protection Agency (EPA) just announced transition out of its popular Climate Leaders Program, it looked to get more involved with “sustainable products.”
EPA announced last week that it’s currently defining its role and developing a strategy to further the development, manufacture, designation, and use of sustainable products. Organizations impacted by this new EPA effort may include those that “manufacture, distribute, label, certify, verify, and purchase or use . . . products that may be considered as ‘green,’ ‘sustainable,’ or ‘environmentally preferable.’”
September 2nd, 2010
FTC Ending Green Marketing’s “Wild West?” Top 4 Things to Know
by Perry Goldschein
The FTC’s imminent release of its first new “Green Guidelines” since 1998 has gotten lots of recent attention, along with how marketers will be impacted. Some good, but I believe incomplete or even inaccurate pieces have been written about it, as well as related events and trends. I summarize the current environment (no pun intended) and then cover the top four things you need to know about green marketing in the coming months and years to gain more benefit with less risk.
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