Perry Goldschein - Sustainability Strategy, Communications & Marketing

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CONSCIOUS CLICKS - The Blog

News and analysis on sustainability, corporate social responsibility, stakeholder engagement, and Internet and other digital marketing and communications. You'll even get some very practical tips on these topics that you can put to immediate use!

May 28th, 2010

Recycling a Mountain Bike into a Commuter Bike

By Beth Bengtson

As the weather has improved, so has my want to be outdoors.  Hence the “new” commuter bike as a part of my life. Commuter Bike 2

Can’t begin to tell you the pleasure I get showing up at my appointments, meetings, and shopping with helmet in hand plus my legs have not been in better shape.  I will admit the one downside to commuting everywhere via bike is that it has increased my weekly laundry but still less than a gallon of gas.  If you have been thinking about using your bike more – do it as the mental benefits are huge when you come home and pass your dusty car.

Again it all ties back to personal benefit, health and sustainability – all three are linked in my increased bike usage.

Have a great Memorial Day weekend!

May 24th, 2010

Ever hear of Sustainable Health Care?

Recently I attended a conference called CleanMed whose mission “is to accelerate the health care sector’s commitment to environmental sustainability and regenerative health to improve the health of people and the environment”.  Makes sense that there is a strong link between the environmental health of our health care system and our own health.

HCWH logo

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May 12th, 2010

Health Should Be A Business Strategy

By Beth Bengtson

As I head to the CleanMed conference today, the intersection between health and sustainability is very much on my mind.  Personal wellness (see prior post) is so related and interconnected to environmental wellness that I’m left wondering why we don’t see more of this realization in the health field.

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May 5th, 2010

Videos: Top 3 Sustainability Communications (a webinar)

We’ve made video chapters available from last week’s webinar, Top 3 Sustainability Communications Practices, at our YouTube channel. The webinar covered stakeholder engagement, sustainability/CSR reporting and sustainability branding.

Professionals from CSR/sustainability, marketing, communications, HR, EHS and other functions were in attendance at the webinar, and it was very well received. We also received a number of great questions at the end, for which we did not include video coverage.

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