Perry Goldschein - Sustainability Strategy, Communications & Marketing

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CONSCIOUS CLICKS - The Blog

News and analysis on sustainability, corporate social responsibility, stakeholder engagement, and Internet and other digital marketing and communications. You'll even get some very practical tips on these topics that you can put to immediate use!

January 20th, 2009

Adults Quadruple on Social Networks

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project’s December 2008 tracking survey.

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January 15th, 2009

"Synchronizing Social Networks" Free eBook

As mentioned in Marketing Over Coffee, this free 19 page eBook walks you through the steps needed to synchronize, backup, and expand your social networks and social media contacts. You don’t even need to provide an email address.

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January 13th, 2009

Great inspirational video clip

My friend, Ajax Greene, shared this video clip on his Twitter account and it will bring tears to your eyes and help give you perspective.

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January 7th, 2009

Using Social Media in 2009, part I

Just finished a draft of an article on using social media. Here is a relevant blurb:

Think of the social media universe as one that allows you to create multiple, virtual “homes” where the most like-minded people (your customers, clients, etc.) spend time and do business; and therefore to reach them where it’s convenient for them.

I recommend what many people are doing now (and what we are planning to do in the near future) — to place links to your social media properties on your website and vice versa. Among other things, including for SEO purposes, that allows your audience to engage you wherever they want.

I’m planning to include more tidbits from the article over the next couple of weeks.

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January 6th, 2009

Major green marketing & CSR issues for 2009-2010?

Reposting this set of questions from my LinkedIn account. Plan to share some answers to them soon, but hope you’ll provide some input, too.

1. What do you see as the major issues facing green marketers & CSR professionals over the next couple of years?

2. Do you see value in small and mid-size businesses following their Fortune 1000 counterparts into the world of sustainability/social responsibility reporting? Or will some of the larger companies pause their efforts in this regard?

3. Do you believe the FTC’s recent efforts to update its green marketing guidelines will result in something that actually affects how green marketing claims are made?

4. What role(s) will interactive communications play in green/CSR marketing through 2010?

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